The strategic options of Etex Group

Our mission

Etex Group unites producers of quality building materials serving markets all over the world. All Group companies aim to be the leader in their market, by manufacturing products that meet the needs of people and improve their wellbeing.

The Group is committed to the growth of its business through the competence of its people, excellence in operations and partnership with its customers.

All affiliated companies want to fully comply with the principles of sustainable development: respect for its employees, its surrounding communities and the environment is at the very core of their activities.

The Group strategy

The Group’s strategy is based on 4 pillars:

• The ambition to be the reference brand in the market: Etex Group is committed to the growth of its business through excellence in operations, partnership with its customers and the competence of its people.
• Develop innovative products and systems through the continuous optimization of manufacturing processes, constantly looking for ways to improve the quality of existing products. It also involves the development of new products that meet the new needs.
• Control costs and create value by creating synergies within the Group that make it possible to rationalize product manufacturing and product marketing, constantly looking for ways to ensure that the products and services they offer are as close as possible to what customers want.
• Establish a well-considered investment policy with targeted takeovers and organic growth, enabling products and markets to be coordinated to each other. Reinforcing the Group's market position and opening up new markets are essential factors.