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Purpose and Strategy

Driven by our inspiring purpose, our strategic framework drives forward, building a sustainable lightweight future.

Our why

Our why

Our why

Our purpose, Inspiring Ways of Living, underpins everything we do. We want to inspire people around the world to build living spaces that are safe, sustainable, smart and beautiful.

Our how

Our how

Our how

At Etex, we are a team guided by shared values and a common ambition to always do better for our customers and to positively impact people's lives.

Our what

Our what

Our what

We focus on delivering effective lightweight solutions that enable people to build faster, better and more sustainably.

Our global strategic framework

Performing together to inspire the world.



To serve our customers with ever more effective lightweight solutions, now and in the future, we created five technology platforms to focus on building leadership in sustainability and innovation.


We specialise in providing plasterboards, plaster, and compounds for both internal and external lightweight drywall applications. Our focus is not only on delivering high-quality products but also on driving impactful strategic transformation and growth initiatives. Through collaboration with our local businesses, we aim to establish ourselves as the sustainability and innovation leader, earning the trust and recognition of customers around the globe.

Fibre cement

From cladding and façade coverings for commercial and residential applications, corrugated sheets for agricultural use, to fibre cement materials for residential terraces and decks. Our FC platform is on a mission to unite and energise our teams, unlocking the full potential of our business. With relentless customer focus, we strive to bring the highest quality products and comprehensive solutions to the market, aiming to become the most sustainable building materials producer.

Passive fire protection and high performance insulation

With fire-stopping boards, paints, sprays and passive fire protection systems for vehicles, industrial facilities and buildings we are playing our part in helping the building industry tackle climate change today and tomorrow. We offer sustainable products backed by the highest possible level of commitment from teammates and partners.


We provide insulation solutions with glass mineral wool and extruded polystyrene (XPS) for building envelopes, internal partitions, floors, ceilings, and air conditioning ducts. Our commitment to sustainability is reflected in our products, as we actively contribute to the building sector's efforts in combating climate change. With dedicated teammates and partners, we ensure the highest level of commitment to a more sustainable future.

Systems and Solutions

Our systems and solutions platform specialises in high-precision, factory-made light gauge steel framing solutions for building structures and the external envelope which can be rapidly assembled by customers onsite. We aspire to be a leader in sustainable offsite construction across all our markets and are dedicated to delivering a best-in-class experience for our customers.

We are committed to developing innovative and sustainable products and full solutions, delivering best-in-class experience for our customers. We cultivate expertise, focus on product management, pricing, customer engagement and market entry strategies.

Customer orientation

We are deeply committed to our customers and build strong ties with partners. We improve our business effectiveness by aligning models and enhancing digital solutions across all markets.

Operational excellence

We are manufacturers in heart and soul. We focus on continuous improvement and safety and ensure that our factories are future-proof to meet the needs of the world with high-quality solutions.

Engaged people

Our teammates are the starting point of everything we do, guided daily by shared values and leadership principles. We encourage them to develop their full potential and we welcome new talent. We create a safe environment where all teammates feel included.

Sustainability and Innovation

Our lightweight solutions are designed to be sustainable at their core. We take responsibility to innovate while reducing our footprint and integrating circularity wherever we can.

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Our values


Passion for Excellence

Through passion, innovation and adherence to the highest standards, we deliver the very best to our partners and customers. We raise the bar in everything we do and never settle for anything less than top-notch.


Connect and Care

People working together is the essential driver of a sustainable future. We nurture teamwork, communities, partnerships and new ways of working. Even more, we provide people with all the tools and skills they need to collaborate effectively.


Pioneer to Lead

Outperformance is something we actively seek. To deliver the most value in a changing sector, leadership means putting the customer at the centre of our continuous improvement and innovation efforts.