
Etex launches Cedral Terrace,
a new application for fibre cement boards for beautiful, durable and easy to install and maintain terrace planks. With this innovation Etex carves out its own niche on the European terrace plank market.
The future success of our company hinges on three priorities: profitable growth, operational performance and engaged people. All of our concrete strategic initiatives and decisions are both driven and enabled by this three-pillar agenda, which requires the dedication of every single Etex colleague around the world.
We recorded remarkable financial results in 2019 as a group, with mixed divisional results adding up to record top-line growth.
Increasing unity, alignment, agility and focus created the path to launch New Ways, our newest division which embodies our ambition to lead in dry and modular construction. Our One Etex movement recorded several milestones and we kept giving highest priority to safety and to building a sustainable, socially responsible organisation.
We introduced the Etex Awards with three levels of recognition for outstanding performance of individuals and of teams. Acting on our sense of purpose we built a partnership with a housing initiative in Latin America and we organized the second edition of our Etex Explorer programme to shape and develop emerging talent.
Exteriors
Created on 1 January 2019, the Exteriors division is led by Michael Fenlon and is active on a global scale. This division combines the fibre cement exteriors activities of the former Roofing and Facade divisions, in line with Etex’s focussed strategic plan. Michael tells us more about the division’s challenging debut year.
Residential Roofing
The Residential Roofing division was defined on 1 January 2019 and gathers the group’s clay and concrete tile roofing activities (as well as components and accessories). In 2019 it focussed on its performance while delivering on the divestment strategy in place to enable the smoothest, most streamlined transition possible. Paul Van Oyen, CEO of Etex and Interim Head of the Residential Roofing division until October 2019, tells us more about the past, present and future of the business.
Industry
Since 2016, the Industry division has pioneered in the domains of structural fire protection and high performance insulation in thermal process industries, construction, transportation, energy and beyond. Head of Division Steven Heytens describes the 2019 performance of this globally active division, highlighting its robust progress along its sustainable growth trajectory.
New ways
Launched at the beginning of 2020, New Ways is the fifth division of Etex. It embodies our ambition to be a key player in the transformation of the construction industry. We believe that the emerging market for offsite lightweight and modular building solutions can fulfil many global needs. Specialised in these technologies, New Ways will bring high-quality, beautiful and affordable living spaces to people around the world. We invited the Head of New Ways, Cristian Montes, to tell us more about the mindset, mission and objectives of the division.